Ep 29 The Disney Way: 17 Success Secrets for Small Business Owners w Andrew Lock

Andrew Lock, an internationally recognized marketing expert, speaker, and author of 7 books, joined us to discuss his latest book, Walt Disney’s Way” - 17 Success Secrets for Small Business Owners. We do a deep dive into the experience economy. The guest...

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Andrew Lock, an internationally recognized marketing expert, speaker, and author of 7 books, joined us to discuss his latest book, Walt Disney’s Way” – 17 Success Secrets for Small Business Owners.

We do a deep dive into the experience economy. The guest/client experience is what separates the Disney parks from all others on a domination level. They own and operate the 8 out of 10 leading amusement parks in the world. That is domination.

In this episode, you will discover:

Avoiding price comparison with uniqueness.

Value selling that generates expectation and trust.

Inverting the sales process.

Building and using reputation, position, celebrity, and authority as a business lever.

Outsourcing your weaknesses.

What makes successful partnerships.

Did Walt think outside the box? No, in his words, he threw out the box. 

Listen in for an eye-opening, and easy-to-implement conversation.

http://www.thewaltdisneybook.com/  Audio is available as a gift to our listeners

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