Andrew Lock, an internationally recognized marketing expert, speaker, and author of 7 books, joined us to discuss his latest book, Walt Disney’s Way” – 17 Success Secrets for Small Business Owners.
We do a deep dive into the experience economy. The guest/client experience is what separates the Disney parks from all others on a domination level. They own and operate the 8 out of 10 leading amusement parks in the world. That is domination.
In this episode, you will discover:
Avoiding price comparison with uniqueness.
Value selling that generates expectation and trust.
Inverting the sales process.
Building and using reputation, position, celebrity, and authority as a business lever.
Outsourcing your weaknesses.
What makes successful partnerships.
Did Walt think outside the box? No, in his words, he threw out the box.
Listen in for an eye-opening, and easy-to-implement conversation.
http://www.thewaltdisneybook.com/ Audio is available as a gift to our listeners