Tisha has a couple of black belts, and one of them is in business differentiation.
Martial arts studios are common these days. So what did she do to stand out in the crowd?
In this episode, we discuss how building community and being yourself attracts your customers and allows those who aren’t your customer to say no early and without friction.
Tisha’s other secret weapon? Create the experience that your customer is looking for. Sometimes you get so headlong into running your business, it’s easy to forget the customer’s perspective. What can you do today to enhance their experience? How can you create a community within your customer base that helps them co-author your story and build an indestructible shield around your business?
Ok maybe not indestructible, but how about really, really hard to copy, certainly not by a cookie-cutter, big-box formula.
We also get a peek into Tisha’s passion to be a force in her community. If you are in Houston, she offers Kadima Women’s Self-Defense every Saturday at her dojo. She hosts events there as well and does charity work for Operation Underground Railroad’s Houston Team.
This one is not to be missed!