Whether you have been story selling for years, or have never even heard of it, this episode will radically change how you talk to your customers. Telling stories allows your customers to get to know you without selling to them. Or without it feeling sales-y
Rob Drummond literally wrote the book on it. Three of them actually. He is the founder of Story Copywriters and teaches how to write stories that sell.
He gives us some things you can use right away to improve your written or video stories. We also get into the weeds on converting a story into a customer email.
You will get insights on how to start writing. The best way is often by interviewing or answering questions about your topic. You are trying to get to the transformation, yours and/or your clients. Verbalizing often brings out what you want to write about.
We talk automations and CRMs as well. Good stuff here . . .
W: www.storycopywriters.com
F: https://www.facebook.com/storycopywriters
Book: https://geni.us/story-selling
Simple Story Selling is available on Amazon as well.