46: Ep 37 Easily Create Content From What You Already Know w Scott Schang

Scott Schang is the founder of FindMyWayHome.com, a blog, and website he started in response to all mortgage misinformation after the 2008 meltdown. What happened was an SEO powerhouse that brings 20,000 unique visitors to his website every month.  Befor...

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Scott Schang is the founder of FindMyWayHome.com, a blog, and website he started in response to all mortgage misinformation after the 2008 meltdown.

What happened was an SEO powerhouse that brings 20,000 unique visitors to his website every month. 

Before you click off the SEO part, this was largely organic . . . Crazy right?

If you want to find out how he did it, listen in here.

We talk about how to create effective content in a consistent manner.

What should you talk about?

What should your titles look like to be picked up by Google?

The Easiest Topics:

  • FAQs- what do your customers ask you about? Look in your sent email box to see what questions you are answering
  • Be specific instead of general. Google will pick up the long title and topic.
  • Pure Ignorance- Talk about that thing in your industry that you cannot believe people are getting away with doing!

Your content is meant to bridge the trust gap between you and your potential clients.

Being authentic and cultivating the human connection will help you do just that!

As a bonus, Google may turn out to be your friend.

FindMyWayHome.com

Meet Your Hosts:

Daphne Jones TheSmartMoneyChick

Instagram @thesmartmoneychick

Facebook @tsmchick

Linktree @linktree

 

Roberta Ravella Helping Realtors Earn More

Robertaravella.com

Linkedin @robertaravella

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